Marketing strategy of vegetable distribution system

Marketing strategy of vegetable distribution system This research paper examines the overall marketing strategy of a consumer product of vegetable distribution system. More specifically, this study addresses the marketing strategy of Colombo district. This paper will deeply analyze the effectiveness of the vegetable distribution system and customer satisfaction on that and also the success and failure of the system. The research will carry out by way of self completed questionnaire to identify the households attitudes on vegetable distribution system and awareness on that. Other than households responses, an interview will carry out data will analyzed by giving high concentration to the prevailing practical situations and thereby the conclusions will carry on. In the current modern world marketing touches all of us every day of our lives. This marketing system facilitates the traditional exchange systems and also provide us high standard of living consists of many large and small companies, where all looking for success. Therefore to emphasize the significance of marketing in this present era is important. The specific research study is also based on the marketing aspect, which is analyzing the vegetable distribution system in a specific area. This paper especially analyzes the current distribution system in Colombo district using the relevant theory and current news. Also I am interested in evaluating customer satisfaction on that system. Through this study I can find the cost effectiveness in this study and also I can find out the success or failure on the distribution system. So that it will help to find the solution for the problem it means we can find the reason for the failure so it will help to find the solution for the failure and we can recommend the best strategy. 1.2 Background of the Study 1.2.1 Vegetable Distribution System in Sri Lanka The conservative Vegetable Distribution system in Sri Lanka is having High public sector involvement, Markets were stagnate and less dynamic, Low or no processing (no value addition), High price instability Long supply chains with little integration, High wastage, Low accountability in the system, Large number of supply chain partners, operating independently, High market uncertainties at both producer consumer ends. The Emergence of a new demand and responsive supply Chain increases the competition the reason for the Changes Includes Rapidly growing urban population, rising income levels, changing socio-cultural environment, Changing taste and preferences, Explosive growth in information/communication capacity, High level of coordination/ integration of stakeholders and business orientation in the marketing system. 1.2.2 Vegetable Distribution System in Colombo For Vegetables to reach the Colombo consumer it must pass through many hands and often through a number of channels. Several participants are involved in a variety of marketing, negotiation and organizational systems. Each of these participants has their own need for infrastructure, services and legislative and regulatory support. The Main Components of vegetable Distribution Systems in Colombo district is vegetable comes into cities utilizing a variety of transport modes such as head loads, hand and animal drawn carts, small vehicles, large trucks, trains, and river and seagoing vessels. All these modes need to be accommodated in terms of facilities and access. Then vegetable is usually distributed to one or a number of wholesale markets. Other thing is from the wholesale markets the vegetable is distributed to a variety of retail outlets such as retail food markets, local food shops, and modern supermarkets. It can be seen in the Following diagram. Farmer Transporting Agent Commission agent at the Colombo wholesale Retailer Wholesaler Consumer (Fig 1.1) 1.3 Objectives of the Study Objectives of this Investigation are, To evaluate the performance effectiveness of the Retail Shop (in terms of customer satisfaction, Reasonable Price, Freshness and Quality product availability, Located in convenience Place, method of collecting information and transferring) To discover the cost effectiveness in Distributing Vegetables. To identify the reasons for success and failure of performance of Distribution system. Identifying (Marketing Strategies) Solutions for the problems identified during the investigation. 1.4 Research Question My research question is the Empirical Study on Vegetable Distribution System in around Colombo Metropolitan Area. I select this topic because Im very much interested in marketing area. This study will give the knowledge of the current vegetable distribution system in Colombo and how effective this system for the consumer. In Sri Lanka vegetable is a main food used in the day to day life. It has the high demand comparing to the other product. So it is important to know the system of vegetable distribution. Sri Lanka is a developing country many people are not affordable to buy high price products but it is not the issue in Sri Lanka but also most of the country. People are looking for high quality product with lower price. Effective distribution system can provide the people high quality product with low price. Distribution system means how the product make available for the people. It is very much important to know about the marketing channel because various channels used to distribu te the product to the consumer. Vegetable are transformed from the farmer to wholesaler and wholesaler to retailer and retailer to consumer. It is important for the marketing channel how ability to deliver the vegetables quickly to the consumer with the lower cost. The city of Colombo in Sri Lanka does not have dedicated wholesale markets for products with the existing three markets for grains, fruits and vegetables and fish conducting both wholesale and retail trading. Although originally recognized as wholesale markets the incorporation of retail actions due to inadequate planning of retail markets has meant that the markets are now highly congested and the whole area around and inside the markets is severely affected by traffic congestion during the morning hours. Buyers frequently spend over two hours in the market to purchase. Maintenance of greatly used facilities is difficult and the inadequate drainage has resulted in flooding and damage to road surfaces. Sri Lanka has an international trade deficit in vegetables, mainly because of high imports of onion and chilies from India. The country could save much foreign exchange by encouraging domestic production of vegetables. For this, however, a systematic effort would be required to identif y the vegetables most suited for production in Sri Lanka, and to identify barriers limiting their cultivation. More transport facilities will be needed for bringing production to wholesale areas and then to retail markets. This movement will result an increasing traffic congestion and pollution. Higher transportation costs, a main component of food prices, will contribute to increasing food prices for the metropolitan poor. I am interested to identify how effective the distribution system for vegetable in Colombo area currently. How they are satisfying the customer in that particular area. I need to identify the customer perception on the available distribution system. Whether, customer satisfied through this system. If the particular distribution system satisfies the customer or if it is very efficient and effective I can find the reason how it is effective and the strategy of the system. If not we need discover the reason for the failure of the distribution system on that particular area. My hypothesis for the research is: Ho: Vegetable Distribution System in Colombo is Effective. H1: Vegetable Distribution System in Colombo is Not Effective. CHAPTER 2: LITTERATURE REVIEW It is highly important that the theoretical aspects on which the study is based are clearly understood. It is especially emphasis on basics of marketing, distribution system etc. which are significant for this study. 2.1 Marketing According to American Marketing Association (2007) Marketing is an organizational function and a set of process for creating, communicating and delivering value to customer and for managing customer relationships in ways that benefit the organization and its stakeholders. 2.1.1 Activities Included in Marketing Marketing activities are various and it also varied because they fundamentally include everything need to deliver the product into the customers hands. The marketing activities are Designing the product to design a product we need to do a market research. Through that we can identify the customer needs and wants according to the customer desires we can design the product. Promoting the product how we are going to introduce the product to the market. It includes advertising, marketing communications etc. Setting a price it is important to capture the market producing in low cost will give high profit. People expect high quality product with lower price if we satisfy them only we can survive in the market. (Mary, [no date]). 2.1.2 Marketing Strategy A marketing strategy identifies customer groups which a business can serve well than its target competitors. Providing tailors product offerings, prices, distribution, promotional efforts, and services toward those market segments to capture the market. Preferably, the strategy should address customer needs that offer adequate potential profitability. A good strategy helps a business to focus on the target markets it can serve best. By analyzing the product portfolio and customer segment, assess distribution channel we can generate our own customer strategy (Angele, 2000). 2.1.3 Marketing Plan When we developed a marketing strategy, it is written down as a marketing plan. The plan frequently go further than the strategy, it includes detail such as budgets. We need to develop a marketing strategy before write a marketing plan. The marketing strategy is to understand and match the capabilities of business opportunities available in the market. So we need to collect more information regarding that such as: data about the market ( size, growth, Potential customer), Competitive data ( Direct competitors, product and price of competitive product) (Matt, 2010). 2.1.4 Target Market Owners of small businesses usually have limited resources to spend on marketing. Concentrating their efforts on one or a few key market segments gives the most return from small investments. We should select to whom we are going to market. Target marketing method is help to reach the customer efficiently. (Chelle, 1994). It is also no agreed that health of the company is largely depends on Customer behavior and attitude needs. (Margret, 1985). 2.1.5 The Marketing Mix Marketing mix is a choice of the organizations to bring a product or service to market. In order to achieve marketing goals we need to have a strategy. The marketing mix elements help to determine the strategy (Gummesson, 2002). The marketing mix elements are: Place Product Price Process Promotion Marketing Mix People Physical evidence (Fig 2.1) Price In marketing selecting the price is one of the strategies. We need to identify the cost of production and other cost to determine the price. Right price will maximize the profit. Promotion It is the way to introduce the product to the market. It includes advertisement. Product Product strategy may include developing a highly specialized product and high quality product to the customer in a attractive way. Like special packing etc. Place It is the way of distributing the product to the customer. People People in the market cannot be underestimated. People have the direct impact on the product perceived. People are the important element in the marketing because products are for the people. (Mind Tools 1994). Process It is the manner of handling sales process and after-sale service it help to achieve marketing strategy. Physical Evidence Showing the tangible product to the customer is giving the chance to the customer to make a decision. Customers like to know about the product through the smell and touching. Offering free trial or advertisements are physical evidence. The marketing mix model helps to decide how to take a new offer to the market. Through that we can evaluate the current marketing strategy (Clarity Marketing, 2005). 2.2 Distribution System Initially it is necessary to consider about what is Distribution system. Frequently there may be a chain of intermediaries; each passing the product down the chain to the next level, before it finally reaches the consumer. This process is known as the distribution chain or the channel. Each of the elements in these chains will have their own specific needs. The Distribution system is also clear-cut as a set of interdependent organizations involved in making a product or service available to consumers or industrial users. Usually a number of different institutions are involved in a distribution Channel because such specialization increases the efficiency by marketing activities are performed. The Main thing is to select the distribution aspect is that marketing of a product highly depend on its distribution efficiency, even the best Quality, Brand, Price, Promotion will not be successful if the product wouldnt reach the consumer hands by utilizing a good distribution system. Therefore the distribution systems are very important where the channel management leads to attain the product availability, cost effectiveness, Promotional activity, Channel members satisfaction etc. The cost of selling and distributing is becoming high due to high transport charges wages and commissions etc. But the benefits are not sure that it is achievable, so it is important to achieve the maximized benefit and minimized cost through good distribution systems. Companies can design their distribution channels to make products and services available to customers in different ways. The figure below shows some examples of channel levels for consumer marketing channels: Consumer Manufacturer1 Retailer Consumer Manufacturer Wholesaler Retailer Consumer Manufacturer Wholesaler Jobber Retailer Consumer Manufacturer (Fig 3.1) In the figure first one is called a direct-marketing channel, since it has no intermediary levels. In this case the manufacturer sells directly to customers. An example of a direct marketing channel would be a factory outlet store. Many holiday companies also market direct to consumers. The remaining channels are indirect-marketing channels. Second one is contains one intermediary. In consumer markets, this is usually a retailer. The consumer electrical goods market in the UK is typical of this arrangement whereby producers such as Sony, Panasonic, Canon etc. They sell their goods directly to large retailers such as Comet, Dixons and Currys which then sell the goods to the final consumers. Third one is contains two intermediary levels a wholesaler and a retailer. A wholesaler typically buys and stores large quantities of several producers goods and then breaks into the bulk deliveries to supply retailers with smaller quantities. For small retailers with limited order quantities, the use of wholesalers makes economic sense. This arrangement tends to work best where the retail channel is fragmented i.e. not dominated by a small number of large, powerful retailers who have an incentive to cut out the wholesaler. A good example of this channel arrangement in the UK is the distribution of drugs. Distribution is important because it affects the sale of the product. It also affects the competitiveness as well as profit because the margin is squeezed by distribution cost. Delivery is the part of activity that influencing the customer satisfaction (MMC learning [no date]). 2.2.1 Functions of a Distribution Channel The main function of a distribution channel is to provide a link between production and consumption. Organizations form any particular distribution channel. So that they can overcomes the major problems. Members of the Marketing channel perform many key functions: Information Gathering and distributing marketing research and intelligence information about actors and forces in the marketing environment needed for planning and aiding exchange. Promotion Developing and spreading persuasive communications about an offer. Contact Finding and communicating with prospective buyers. Matching Shaping and fitting the offer to the buyers needs, including such activities as manufacturing, grading, assembling and packaging. Negotiation Reaching an agreement on price and other terms of the offer so that ownership or possession can be transferred. Physical Distribution Transporting and storing Goods Financing Acquiring and using funds to cover the costs of the channel work. Risk Taking Assuming the risks of carrying out the channel work The first five functions help to complete transactions; the last three help fulfill the completed transactions. 2.2.2 Importance of Channel Members Many producers lack of financial services to carry out direct marketing; these direct marketing would require many producers to become middlemen for the in order to achieve mass-distribution economies. The use of retailer or middlemen largely boils down to their greater efficiency in making goods available to target markets. Through their contacts, experience, specialization and scale of operation, middlemen usually offer the firm more than it can achieve on its own. From the economic systems point of view the role of middlemen or a retailer is to transform the assortment of products made by producers into the assortments wanted by consumers, Producers make narrow assortment of products in large quantities, but consumer want broad assortments of products in small quantities. In the distribution channels, middlemen but the large quantities of many producers and break them down into the smaller quantities and broader assortments wanted by consumers. Thus middlemen play an important role in matching supply and demand. 2.2.3 Goals of Logistics System Some companies state their logistics objective as providing maximum customer service at the least cost. Unfortunately, no logistics system can both maximize customer service and minimize distribution costs. Maximum customer service state that fast delivery, large inventories, flexible assortments, liberal returns policies, and other services. All those activities are raising distribution cost. In contrast, minimum distribution costs imply slower delivery, smaller inventories, and larger shipping lots which represent a lower level of overall customer service. The goal of marketing logistics should be to provide a service to targeted level of customer at the lower cost. A company must first research the importance of various distribution services to customers and then set desired service levels for each segment. The objective is to maximize profits. Therefore, the company must consider the benefits of providing high quality of product and services against the costs. (Kotler and Amstrong 1992) . 2.3 Related Research Findings It has found that as in many European countries, the food retailing industry in France is dominating powerful companies. The research aimed at examining the idea that small producers are limited or even totally lacking in the supplier portfolios of bunch merchandisers in France. The common principles used by the retailers to select manufacturers are summarized. It has discussed using evidence from ten companies. Choosing a supplier is a critical step in a distribution firms buying process. It is a influential factor not only in the firms competitiveness but also in its corporate image. In the French food distribution channel, manufacturers products advertise directly to customers but sells to retailers. Retailers prefer to purchase from the suppliers who capable of launching large advertising. These are seem to be the required conditions for the retailer to sell large quantities of products to consumer. As a result the supplier incurs extra cos. Since the ability to assurance stock y ield depends on marketing resources and skills, French mass merchandisers concentrate mainly on assessing the potential marketable performance of the various manufacturers. In conclude that because they do not spend much on sales promotion programs small producers find difficulties in competing with larger producers in making sales in the distribution channel (Gilles, 1996). Natilia (2010) states that how the food supply and distribution systems took place in Accra, Ghana compare to Colombia. His study also made some recommendation to the policymaker to improve the efficiency of market distribution system. He analyzed the success, failure and challenges of urban food market in Accra. He also emphasis the market reform strategies on his research. Ross (1995) states that according to his research on marketing strategy he found the dynamic of appliance retail business also he estimated major customer decision making criteria. CHAPTER 3: METHODOLOGY OF THE STUDY 3.1 Research Design The most suitable research method is determined by the research problem and the objectives of the research problem. According to that the Descriptive research method will be used to perform the research study, since the research problem is based on evaluating the performance of a Retailer in distributing Vegetables around Colombo Metropolitan. And also it is a kind of a basic research because it is being conducted primarily to improve the understanding of general issues in distributing vegetables. And also secondary data such as journal articles will be used. The Reason for selecting Descriptive Research method is because it describes the phenomenon as they exist and also used to identify certain information on the Characteristic of a particular Situation or problem.The study will be conducted as a qualitative study by using primary and secondary data. 3.2 Data Collection Techniques. (Methods Tools) The type of data will be used for this specific study is mainly primary data. The Study is based on the Colombo Metropolitan. Therefore the primary data for the research will be collect within the Colombo Metropolitan region. Secondary data will used to analyze the relationship between the customer satisfaction and the sales volume of the vegetable. It is a qualitative research The Data will be collect from consumers. Data will be collected by Personal Interviews with the retailer and Questionnaires are distributed to consumers of that specific area. A questionnaire will be developed with questions based on the customers perception on Vegetables. Under interviewing people both the open ended question and closed ended question will include. The whole Colombo Metropolitan area is defined as the universe for this study, and the sampling unit is basically the vegetable consumers of that area. The Sampling Frame that is the source list from which the sample may be drawn is set with in the Colombo metropolitan. The size of the sample is 100 vegetable consumers. The non Probability technique will be applied in order to obtain a representative sample from the sampling frame the sampling unit which is vegetable consuming individuals especially the home makers. The consumers above age of 25 are included in the sample, because according to the research topic these consumers will be the best sample to achieve the efficiency and reliability. The sample does not afford any basis for estimating the probability that each item in the population has of being included in the sample. 3.3 Analysis of the Empirical Data The Data will be code and analyzed by using statistical software program, and also the data will be analyzed using analytical techniques such as mean, mode and averages. Appropriate graphs and charts will be use to interpret and present data in this study. Since the ordinal Measurement will indicate the relative position of two or more objects it will be used in this investigation to rank the Customer satisfaction factors and other factors. Using the information from the questionnaire can conclude the results of this research. This research methodology follows the research onion. F:Powerpointpe_ukPE083-SaundersFinal_FilesGifch04C04NF001.gif (Sources: Mark, 2006) (Fig 4.1) 3.4 Significance of the Study Competition between retailers has increased due to new super markets operation in the surrounding area and also due to Economical Condition of the country including Cost of living, inflation, Transport cost etc. Factors which is affect the firms profitability and to meet the customers expectation and satisfaction. Therefore it is important to analyze the problems faced by the retailer in distributing vegetables and give him a solution for the problems. The significance of this research is to identify whether the retailer can meet the customer expectation and satisfy them continuously and also to identify the exact problems prevailing during the research period how the distribution system effecting and then providing solutions, analyzing the cost benefits or cost effectiveness for the consumer. 3.5 Limitation of the Study Being an individual assignment, the effort exerted in to this study will be limited. Specially in selecting of the sample it is very difficult to take a complete representative sample as the population is high. The significant lack of secondary data specially in competitors data will be a major limitation to analyze data Because of the qualitative research it will very much time consuming. Financial limitation also there. Conclusion I can conclude that by conducting this research I can improve my knowledge in the distribution system on Colombo area. It will help me to apply these findings in other area too. I can identify the distribution system in a particular area and how effective that system also how that distribution system provide the customer satisfaction. Through this study I also can identify the success and failure of the distribution in a particular area and I can find the reason for that. It will help me to identify and recommend the solution for the existing problems. CURRICULAM -VITAE OF L.J.Shakthivel 12, Longford Gardens Hayes. UB4 OJW E-mail: [emailprotected] Contact No.07574957290 CAREER OBJECTIVE To become an individual who possess a wider knowledge and ability on things what she does and uses it for the enhancement of the work place and the society. PERSONAL PROFILE 1.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Name in Full  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   :  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Lenita Jency Shakthivel 2.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Gender   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚      :  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Female 3  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Date of Birth  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   :  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   3rd June 1983 4  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Nationality  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   :  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Sri Lankan 5.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Married / Single  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   :  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Single 6.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   School Attended  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   :   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   St.Annes Girls Maha Vidyalaya Colombo -13. ACADEMIC QUALIFICATIONS  Ã‚  Ã‚   Doing Post Graduate Diploma in Management Studies at Icon College, London.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     B.Com (Special) Degree University of Sri Jayewardenepura Gangodawila, Nugegoda. General Pass   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   G.C.E A/L  Ã‚   Examination (2002)  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚      Accounting A, Economics A, Business Studies A. G.C.E O/L  Ã‚   Examination (1999) 5 Distinctions include Mathematics (111), Religion, Tamil and Science (1). 5 Credits including Science (11), Commerce, Social, Arts and English PROFESSIONAL QUALIFICATION Æ’ËÅ"  Ã‚  Ã‚  Ã‚  Ã‚   Computer Literacy  Completed MS Office Æ’ËÅ"  Ã‚  Ã‚  Ã‚  Ã‚   Completed DIPLOMA IN ENGLISH at Nalravi English Language Centre. Studied SAGE Accounting Package Following Post graduate Diploma in Management Studies in London.   EXTRA AND CO-CURRICULAR ACTIVITIES      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚ ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Secured Places in athletic meets  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Secured Place in Essay Competition  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Served as a Games Captain.  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Participated in English Speech. EXPERIENCE I have worked at Belcon agency Ltd (Shipping Company) as an accounts trainee for 1 year. (Book Keeping) I have worked at Peoples Bank Dam Street for 1 year under the internship program. (Customer Serve and Cheque Clearings) I have worked as an Assistant Accountant at SPS Enterprises for 1 year (Book Keeping and Customer serve) I hereby affirm that the above particulars furnished by me are true and accurate to the best of my knowledge. Yours faithfully L.J. Shakthivel

Propaganda In Elections Essay -- essays research papers

Propaganda In Elections Have you ever seen a TV commercial portraying a disastrous automobile accident, and then you reminds you to wear your seatbealts?!?! Believe it or not, that's using a technique in propaganda called the fear appeal. Propaganda is more widespread than people picture. Propaganda is being used for everything from the baby food you feed your child to the TV commercial you laughed at yesterday night. There are many techniques that a propagandist can use to seduce you. Some of the best known styles in propaganda are Plain Folk, Fear, Name Calling, and Glittering Generality, In this year's elections, propaganda has played an important role in who was elected. This year's presidential candidates were all millionaires, but they have gone to great lengths to present themselves as ordinary citizens. Bill Clinton eats at Mc Donald's and read a variety of spy novels. Bob Dole presents himself as the "all American boy" from the Heartland. In this two examples the plain folk device is at work. When either presidential candidates agitates the public's fear of immigration, taxes, or crime and voting for him will reduce the threat he is using the Fear Appeal. By playing on the public's deep-seated fears, practitioners of this technique hopes to redirect the merits of a proposal and towards steps that can be tak...

Monteverdi’s Opera

Claudio Monteverdi is considered as one of the greatest composers in the history of music.   Composer of operatic masterpieces, Monteverdi’s works are said to have united the music of sixteenth and seventeenth centuries (Kamien, 1998, p. 117). One of his best-known creations is Orfeo, also called â€Å"L’Orfeo, an opera about Orpheus, the musician in the Greek mythology (p. 117). The opera deals with Orpheus grieving about the death of his wife Eurydice from a lethal snake bite (p.117).   The opera was created for the Mantuan court and featured prominent stars, dancers, a chorus and an orchestra consisting of 40 musicians (p. 118).     This masterpiece has the dramatic and literary elements that cemented Monteverdi’s status during the Baroque era.Born in Cremona, Italy, in 1567, Monteverdi served as a singer, violinist and music director for the court of Mantua (Kamien, 1998, p. 117).   He was appointed music director at St. Mark’s in Venice, wh ere he worked for 30 years (p. 117). Opera was said to originate in Italy, where composers, nobles, and poets usually convened to hold musical discussions (p. 115). The first opera house was in Venice (p. 116).   Ã‚  These individuals, who at one point included Vincenzo Galilei, the father of Galileo, called themselves the Camerata or Italian for fellowship or society (p. 115).The Camerata yearned to develop vocal style patterned after the ideals and practices of the Greeks (p. 115). However, since there was no concrete Greek dramatic music, the Camerata patterned their creations on surviving stories and descriptions (p. 115). Greek dramas were described as being sung in a style between melody and speech (p.115). The Camerata decided on a vocal style that was recited and would have a single chordal accompaniment that resulted in a homophonic texture (p. 115). This homophonic texture is a characteristic of the Baroque opera. But why Greek?The aristocrats’ fascination with Gr eek mythology and history was one of the main reasons why composers and musicians created operas reflecting Greek dramas (Kamien, 1998, p. 115). It may also be because Renaissance, the period preceded by the Baroque, was a period wherein Greek philosophy, architecture and ideals were given paramount interest.   Renaissance means â€Å"rebirth† and perhaps this included rebirth of the earlier times, which included the ancient civilization of the Greeks. Then it continued with the Baroque period, with the aristocrats still favoring Greek drama and composers and musicians trying to please them.Monteverdi was able to create effects, such as pizzicato and tremolo to reflect feelings such as that of anger (Kamien, 1998, p. 117).   Additionally, his expressive use of polyphony while at the same time allowing instruments to function aside from simply accompanying he vocal parts is truly an innovation. With Orfeo, Monteverdi was able to inject different kinds of music: â€Å"reci tatives, arias, duets, choruses and instrumental interludes† (p.118).He had a way of making his characters â€Å"come alive† (p. 118).   The texts are set in such a way that the recitatives and the melodic passages rotate (p. 118). This resulted in a feeling of heightened passion, allowing the soloist to move from one mood to another. Monteverdi was a master in achieving this.  Monteverdi wrote about 12 operas but only 3 were preserved (Kamien, 1998, p. 117). His music was mainly for voices, accompanied with a basso continuo or instruments (p. 117). At 75, Monteverdi finished his last opera â€Å"L’inconronazione di Poppea or The Coronation of Poppea (p. 117). In his lifetime, Monteverdi was known for his opera but was not given due respect.   In fact, he was once quoted as saying that he had to â€Å"beg â€Å"to be given what was due him (p. 117).   It is unfortunate that Monteverdi uttered those words once and while it is sad to note that he is no   around to read, see and hear people admire him, it is enough that in death, Monteverdi’s works live on.Reference:Kamien, R. (1998). Music An Appreciation 3rd ed. USA: McGraw-Hill.

Free Essays on Stimulants

Stimulants are drugs that tend to increase alertness and physical activity. Some widely known Stimulants are Amphetamines, Cocaine, and street drugs commonly called Speed. The more widely abused stimulants are amphetamines and cocaine. Cocaine has limited commercial use and its sale and possession are strictly controlled. Amphetamines are sometimes prescribed by physicians, and their availability makes them number one pick for misuse. Used properly, amphetamines increase alertness and physical ability. They are often prescribed to reverse the effects of narcolepsy, a rare disorder marked by episodes of uncontrollable sleep, and to help children with minimal brain dysfunction. Amphetamines increase the heart and respiration rates, increase blood pressure, dilate the pupils of the eyes, and decrease appetite. Other side effects include anxiety, blurred vision, sleeplessness, and dizziness. Abuse of amphetamines can cause irregular heartbeat and even physical collapse. A common form of abuse of amphetamines is by people who use them to counter the effects of sleeping pills that were taken the night before. This so called roller coaster effect hurts the body. Even though amphetamine users may feel a brief boost in self-confidence and power, the abuse of the drug can lead to delusions, hallucinations, and a feeling of the heebie jeebies. These feelings can cause a person to act in a crazy fashion, even violently. In most people, these effects disappear when they stop using the drug. Amphetamines are stolen or gathered through scams involving pharmacists or physicians who are tricked into writing prescriptions for the drugs. These illegally collected drugs are either sold as is or reduced to yellowish crystals that can be taken in a number of ways, including sniffing and by injection. Another way of illegal selling of amphetamines includes look-alike drugs produced in private and secret laboratories. One danger in these lo... Free Essays on Stimulants Free Essays on Stimulants Stimulants are drugs that tend to increase alertness and physical activity. Some widely known Stimulants are Amphetamines, Cocaine, and street drugs commonly called Speed. The more widely abused stimulants are amphetamines and cocaine. Cocaine has limited commercial use and its sale and possession are strictly controlled. Amphetamines are sometimes prescribed by physicians, and their availability makes them number one pick for misuse. Used properly, amphetamines increase alertness and physical ability. They are often prescribed to reverse the effects of narcolepsy, a rare disorder marked by episodes of uncontrollable sleep, and to help children with minimal brain dysfunction. Amphetamines increase the heart and respiration rates, increase blood pressure, dilate the pupils of the eyes, and decrease appetite. Other side effects include anxiety, blurred vision, sleeplessness, and dizziness. Abuse of amphetamines can cause irregular heartbeat and even physical collapse. A common form of abuse of amphetamines is by people who use them to counter the effects of sleeping pills that were taken the night before. This so called roller coaster effect hurts the body. Even though amphetamine users may feel a brief boost in self-confidence and power, the abuse of the drug can lead to delusions, hallucinations, and a feeling of the heebie jeebies. These feelings can cause a person to act in a crazy fashion, even violently. In most people, these effects disappear when they stop using the drug. Amphetamines are stolen or gathered through scams involving pharmacists or physicians who are tricked into writing prescriptions for the drugs. These illegally collected drugs are either sold as is or reduced to yellowish crystals that can be taken in a number of ways, including sniffing and by injection. Another way of illegal selling of amphetamines includes look-alike drugs produced in private and secret laboratories. One danger in these lo...

Meeting with the principal

Meeting with the principal I walked into his office. The look on his face was distasteful. He made me feel inferior to him. I didn't feel welcome, or even accepted. I sat. He gazed into my tired eyes, and he asked me the following, "What's going on?" How am I supposed to respond to this sort of question? If I say "nothing," it's a given that there is something. I reply with a comment, which is very versatile, "Not much, and yourself?" He gives me a look of disappointment. The kind of look you get when your parents find out you've been skipping school for the first time. He turns his back to me. I hate it when they do that. They always think you are going to be sitting there waiting for them to turn around. Like you think they are the most important person in the world. I don't do that though, I just admire all the pictures and quotes on his white walls.English: The International Space Station is featur...Yeah, if he actually believed in all these sayings he wouldn't be working here, I think.I try to do a play by play in my head of what I am going to say to him. I don't know why I do that it never helps. I always end up shooting off my mouth, and getting into trouble. He turns back around and informs me that I was absent this past Friday. Like I don't know. "Sir, I had a note for Friday." "Yeah, we'll see about that." is coldly shot back into my face. This is the part I love. I know that I turned in a note to him, and now he is going to be wrong. Something I always like to witness, I like to see people like him show some humility once...

Hospitality industry Assignment Example | Topics and Well Written Essays - 1000 words - 1

Hospitality industry - Assignment Example Visitors exports generated 1, 295.9 billion dollars in 2013 which is equivalent to 5.4% of total investment. Lastly, the tourism investment was at 754.6 billion dollars as of 2014, which represent 4.4% of total investment (WTTC 2014). For more information, see appendix 2-4. Although the world is gaining from tourism, its development has a long history. The WW II proved to be a challenge to many people across the world since it made it difficult to walk and reach new destinations. There were no developed means of transport to aid movement from each point without spending much time. As the WW II ended, it relieved many people and wanted to explore the world and have some rest following the war. This acted as a turning point for many nations. People started to travel to new places since the world had become peaceful. One of the factors or issues that contributed to the growth of tourism was the establishment of the transport system. The development of roads, railway, and airplanes facilitated movements and opened some places. Similarly, the development of cheap airlines and package tours facilitated the movements since it saved time and was very fast. Bournemouth is one of the tourist destination in the UK. It has benefited from tourism activities in many ways ranging from the provision of employment opportunities for improvements in infrastructures. There is a circulation of foreign exchange, which helps in improving peoples lives. More so, the government earns from tourism and the locals also sales products to visitors hence earning money. Tourism has also placed Bournemouth on the international map as a travel destination hence improving its image. The demand for tourism is on the steady growth, and this is characterized by the current developments in the area. Many things act as indicators of tourism developments in the way they change as discussed in subsequent paragraphs. Business growth is an indicator that there is demand for tourism. Increase

Contract for difference(CFDs) Essay Example | Topics and Well Written Essays - 12500 words

Contract for difference(CFDs) - Essay Example Following this the next chapter will deal with the pricing of the CFDs. Also the trading of the CFDs will be discussed in detail within this chapter. This will provide for a better understanding of the working of the CFDs and will also detail the risks that face the investors who invest in the CFDs. The chapter will also provide for details of how the CFDs can be hedged. This chapter will form the body of the research and will discuss the details like the trading methods that can be used for these financial instruments. Also the pros and contras, and sample computation of CFD will be discussed in detail within this research. Also sample pricing will be discussed within the research, which will help provide a better understanding of how the pricing is done in the real time. The last chapter of the literature review will involve a comparison of the contract of differences with futures, options and spread betting. This will help gain an insight of how the contracts for difference are different from the more commonly used derivatives. This will also help understand in brief the futures, options, spread betting and will provide for an understanding of how they work. Since the objectives of this research are very basic and are mainly to understand the global financial instrument – CFD better, hence secondary research will be used in this research. This will involve a through research of the contract for differences. The research will mainly be carried out mainly using books, research papers, etc. This research is very different from the primary method. This is also referred to as the Tertiary research. The research involves using information that has already been presented by other authors, in previous researches. The main sources of the data are from books, journals, newspapers, online sources, etc. In short the secondary research refers to information published by others and which is already available1. It is also data collected by other people